3.1
medizinonline.com
Switzerland’s most-read professional platform for physicians. News, congress reporting and continuing education, with a verified professional area for medical audiences.
Prime Public Media AG · Zürich
Media for medicine.
Infrastructure for what comes next.
Prime Public Media reaches Swiss medicine every week: in print, online, in audio and in the consultation room. PPM Lab asks what it will need next.
Neugasse 10, Zürich
16 specialist journals
medizinonline.com
D/A/CH network of 420’000+ physicians
34’900
Newsletter subscribers
>35%
Unique open rate, weekly newsletter
14
Specialty newsletter editions
420’000+
Physicians in the D/A/CH network
Digital reach attested by a Swiss notary.
01
The Group
A publisher becoming infrastructure.
Medicine has no shortage of information. It has a shortage of verified, relevant, Swiss-specific knowledge at the moment it is needed. That is the gap we work in.
Prime Public Media publishes the specialist journals, education and digital platforms Swiss physicians use every week. Behind them stands one operating principle: every product must give physicians time back, or certainty back. Everything else we leave to others.
- Editorial independence
- Our journals are edited for their readers. Sponsors buy proximity to medicine, never influence over it.
- Verified access
- Professional areas are open to physicians only. We know who we reach because we verify it.
- Accredited education
- Continuing education recognized by the specialty societies, from full modules to short formats, in print, online and in audio.
02
Print
Sixteen journals. One standard.
Specialist titles read across Swiss practices and hospitals, from family medicine to oncology. Each issue is edited for one audience: the physicians who see patients.
Sixteen periodicals, joined every year by themed specials: from vaccination and pediatrics to longevity, multiple sclerosis and dementia.
03
Digital
The platforms Swiss physicians open every day.
Print earns trust. Digital compounds it: platforms physicians return to between patients, on the road and after hours.
3.2
cme.medizinonline.com
Accredited continuing education, from full modules to FastTrack short formats. Webinars, podcasts and live formats, recognized by the specialty societies.
3.3
Specialty newsletters
Fourteen specialty editions, from family medicine to oncology, each edited for its field and delivered to verified inboxes.
3.4
Ärzteradio
Radio for physicians only: interviews, expert talks and congress coverage, live and on demand, inside a protected app.
3.5
medizin.studio
Medicine, made for everyone: physician-reviewed explainers that give patients their bearings before and after the consultation. The patient side of the knowledge loop.
3.6
medizinecho.com
A positioning system for specialists and senior physicians: clinical authority, clearly visible across social media. Reputation as craft, not accident.
3.7
congressagenda.com
Medicine’s congress radar: verified congresses, societies and deadlines, searchable by specialty and country. The reference work for the academic year.
04
Pharma & Industry
The permitted path to physicians.
Advertising prescription medicines to the public is prohibited in Switzerland. It may address professionals only, and digitally only behind effective access control. Independent professional media with verified access are therefore among the few channels through which pharma reaches the entire profession, in an editorially independent environment. We run the verification and the protected access.
4.1
Specialist media & campaigns
Sixteen journals, display on medizinonline.com and fourteen specialty newsletters, behind verified access. Campaigns reach exactly the specialty they are allowed to reach.
4.2
CME sponsoring
Presence in medicine’s most respected environment: continuing education. A clear separation of content and sponsoring, filed with the specialty societies, guided by the SAMW guidelines and the Pharma Cooperation Code.
4.3
Congresses & symposia
Accredited symposia and congresses, on site, hybrid and digital, amplified across every PPM channel.
4.4
Launch Simulation
AI agent simulations built on physician profiles: how a product launch plays out in the Swiss market before it happens. Scenario intelligence as a service.
Legal framework: Art. 31 et seq. of the Therapeutic Products Act (HMG) and Art. 3 and 5a of the Medicinal Products Advertising Ordinance (AWV). Advertising and editorial content are strictly separated (Art. 5 para. 4 AWV). Responsibility for advertising compliance remains with the advertiser; we operate the verification, the access and the environment.
05
PPM Lab · Research Agenda
What Swiss medicine will need next.
A research agenda for the next decade of medical publishing. We publish theses, not roadmaps.
Each thesis is argued against before it is argued for. Some may become products. Some may become companies. Some will stay questions. All of them start where our assets already are: verified access to Swiss physicians, and their trust.
IClinical Intelligence
What physicians need to know, the moment they need it.
Point of care, point of truth.
A flood of newly relevant literature arrives every month. What if every clinical question in Switzerland could be answered from verified Swiss sources in seconds, with every answer cited back to its source?
InvestigatingClinical knowledge
The last meter.
The most trusted channel in healthcare is a doctor’s hand. We are asking how verified knowledge travels from the consultation into the patient’s home, and what changes when it does.
InvestigatingPatient education
Evidence that learns.
Every request for coverage teaches something about what convinces. If that learning compounded, approvals would stop costing physicians their evenings.
InvestigatingCare administration
Rules, readable by machines.
A country rewrites how medicine is billed once in a generation. The rewrite is not a form. It is a living corpus, waiting to be maintained, interpreted and licensed.
Preparing to buildPractice economics
IITrust Infrastructure
In a system flooded by synthetic content, verification becomes the scarcest asset.
Who certifies the machines?
Clinical AI multiplies faster than anyone can evaluate it. Someone independent has to test the tools physicians are told to trust. Independence is our oldest credential.
Preparing to buildClinical AI
Identity is infrastructure.
Verified professional identity could become the quiet rail beneath every serious digital interaction in medicine. Rails are invisible. That is the point.
Preparing to buildProfessional identity
Audit-ready by default.
What if compliance were a property of the system rather than a season of the year, and proof assembled itself?
WatchingInstitutions
Arriving well.
Many of Switzerland’s physicians trained abroad. Arrival is a journey through recognition, rules and language that nobody owns end to end. It could be owned well.
WatchingCareers
IIILearning Systems
Education that fits inside a clinical day, and still counts.
A career in credits.
Lifelong learning deserves a system of record: every credit, from every source, in one auditable account that follows the physician, not the provider.
Preparing to buildContinuing education
Minutes, not evenings.
A clinical day has five-minute gaps, not free evenings. We are asking which accredited formats are small enough to fit them, and still earn the credit.
Preparing to buildMicro-learning
Learning at the speed of listening.
Accredited education for the commute, the corridor and the drive between house calls. The ear is the only channel medicine has not yet saturated.
Preparing to buildAudio
IVThe Physician Economy
Careers, expertise and data, on physicians’ terms.
Synthetic consensus, real calibration.
What is the collective judgment of a profession worth once it can be modeled and calibrated against real physicians?
InvestigatingDecision intelligence
Provenance economics.
When competent content becomes infinite, named expertise appreciates. The scarce good is no longer the answer. It is who stands behind it.
InvestigatingExpertise
The arc of a practice.
Medical careers have a few moments when serious money moves: the first contract, the practice, the succession. Medicine deserves an institution built for them.
WatchingCareers
The congress graph.
The academic year runs on a hidden graph of abstracts, deadlines, sessions and speakers. Whoever indexes it owns its rhythm.
InvestigatingCongresses
The benchmark commons.
Practices know surprisingly little about themselves. Shared, anonymized benchmarks could change that, owned by the profession they describe.
WatchingPractice data
We discuss these theses with the people they concern: physicians, societies and institutions. If one of these theses is yours, write to us.
Medicine runs on trust.
Trust runs on verification.
We build what verifies.
Prime Public Media AG, Zürich